Are You a Spammer?
Surprisingly, even legitimate marketers from reputable companies can be guilty of sending SPAM (unsolicited commercial email). I should know - because I receive lots of it!!! Are YOU a Spammer? Take...
View Article5 Simple Steps You Can Take Right Now to Improve Your Email Deliverability
Just discovered that you've been spamming? Here's a list of 5 things you can do - right this minute - to get started on the road to improving your email situation.
View ArticleAbout BACN: Spam's (Slightly) Less Repugnant Sister
Ok, so maybe you're not a Spam Artist after all, but it's possible your emails fall under a new (slightly less repulsive, but still not quite desirable) category - BACN.
View ArticleChinie's ESP Reviews: Constant Contact, Vertical Response and MailChimp
Successful email marketing doesn't have to be expensive or stressful. There are a LOT of do-it-yourself Email Service Providers you can make use of for an extremely reasonable price (about $15 a...
View ArticleReturn Path Reports Surprising Flaws in Top-Brand Companies’ Email Marketing...
Return Path recently conducted a new "Subscriber Experiences"study, subscribing to and studying email programs of 61 top-brand companies from the US. The findings were surprising, to say the least.
View ArticleTransactional Emails: A Missed Opportunity?
Marketing Sherpa recently released a new chart showing that transactional emails (shipping notices, receipts and confirmations, etc) are opened far more regularly than newsletters and other email...
View ArticleHoliday Marketing Tips for the Uninspired eMarketer
Holidays are great opportunities to get your brand and product offers out there, but it might be good to note that any marketer worth his/her salt already knows this… and probably takes full advantage....
View ArticleWhy It’s So Important to Design Email for "Images Off"
Almost all of the major email programs have “Images Off” as the default setting. So when designing your emails, be sure to keep that in mind. Your email should look decent (and more importantly, your...
View ArticleTools and Tips for Testing Your Subject Lines
Since the release of Alchemy Worx’ subject line study in June, there’s been a lot of buzz in the email industry about subject line length. I won’t go into the details of the different discussions,...
View Article50 Ideas on Using Twitter for Business
Having immersed myself in Twitter for a few days now, I’m finally beginnng to distinguish between the good, the bad and the downright ugly when it comes to using Twitter for business. If you’d rather...
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